I love to stock original products, and know the story behind them. And I share them, so my customers can have the stories too.
And I know how much stories capture attention. In 2020, in the height of COVID, I managed to capture the attention of Sam Mac, Channel 7’s Sunrise weatherman with my own heartfelt and honest story. A story defined by struggle and driven by fear.
This later led to a visit to the store by Sam, and would you believe it, three pages about me, and my store, in his book The Accidental Weatherman!
My story has also caught the attention of the Sydney Morning Herald, ANZ, and NRMA. And OMG I’m still pinching myself that I was on a billboard in Sydney! Yep, in November 2021 I became part of ANZ and VISA’s Where You Shop Matters campaign. And my face adorned the M2 Motorway at Macquarie Park.
I have no doubt that the stories shared in my store, online, and on national TV, have all played a role in my growth. Humans love stories, I love to listen to them and I love to help people tell them.